Mad Over Events

Mad Over Events is Trinay’s dedicated content hub, showcasing global event trends, innovative brand activations, and industry insights. Curated for event professionals and businesses, our blog highlights best practices, success stories, and lessons from iconic events—helping you design experiences that inspire, engage, and deliver impact.

  • Met Gala’s ‘Theme Power’: Why It Works

    Every year, the Met Gala takes over social media feeds, dominates fashion headlines, and sets new benchmarks for creativity. But what really turns this high-profile fundraiser into a cultural moment is not just the celebrities or the fashion houses—it’s the theme. Click here to read the entire article.

  • Coachella’s Secret to Flawless Crowd Flow

    How America’s biggest music festival keeps 125,000+ people moving smoothly every day When it comes to large-scale event logistics, Coachella is in a league of its own. Every April, over 250,000 fans descend on the Empire Polo Grounds in California for back-to-back weekends of music, art, and fashion. Yet despite the scale, you rarely hear horror stories about…

  • Step inside the Van Gogh Immersive Experience and suddenly, you’re in the painting. Brushstrokes swirl across 30-foot walls. Starry Night glimmers under your feet. The air is filled with a custom soundtrack that seems to breathe with the visuals. Click here to read the entire blog

  • When it comes to brand events, no one plays it safe like Red Bull.Wait… scratch that — Red Bull doesn’t play it safe at all. They go bigger, higher, and bolder than anyone else. Click here to read more.

  • When Coldplay hits the stage, you know you’re not just going to hear the music — you’re going to feel it in your bones. But their genius goes way beyond sound and lights. Click here to view the entire blog